Who is a Customer?

A customer is someone who currently pays you money for a product or service. This is different from a user. You can use a service like Facebook and not be a customer.

So for the purpose of subscriptions the following applies:

  1. Someone on a trial is not a customer.
  2. Someone who has a free subscription is not a customer. They are a lead that you hope will turn into a customer at some point in the future.
  3. Someone who pays a once off charge is not a customer as there is no recurring income.
  4. Someone who has a subscription starting in the future is not a customer yet.

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