17½ Key SaaS Metrics You Should Track
Metrics are indispensable for any SaaS business aiming to thrive and scale. They provide a clear insight into your company’s performance, customer engagement, and overall financial health. In this guide, we delve into 17½ crucial SaaS metrics that every company should meticulously track and analyze.
How Long Should Your SaaS Free Trial Be? Finding the Perfect Duration for Maximum Conversions and Customer Satisfaction
For SaaS companies, free trials are a critical phase. It allows potential customers to try your product firsthand, testing its features, functionality, and user-friendliness. Determining the optimal trial duration can significantly impact customer acquisition, conversion rates and business success.
Churn Baby, Churn - Boost Your Retention Rate Now: Discover the 10 Reasons for Customer Churn!
In the SaaS world the most feared word is "Churn". It sounds innocuous enough but it represents rejection and defeat. The question is why did your customer churn and how can you stop it?
The Quick and Dirty Guide to SaaS Revenue Recognition
When we think about SaaS revenue, when do we consider it as revenue? Is it when we have issued the invoice? But we have not done anything yet. Revenue recognition tells us how to handle the different revenue types.
What is Customer Acquisition Cost (CAC) and why does it matter?
The aim of a business is to grow and the way to do you need to gain more customers. The easiest way to do this is to use money to promote your product, but not all growth is good growth, especially where the Customer Acquisition Cost (CAC) is more than the revenue from the new customer.