How to Calculate the Lifetime Value of a Customer (LTV)
Not all customers are equal and the best customer have a high customer lifetime value (LTV). Being able to calculate your LTV helps you to ensure your business model is sustainable.
What is Customer Acquisition Cost and why does it matter?
The aim of a business is to grow and the way to do you need to gain more customers. The easiest way to do this is to use money to promote your product, but not all growth is good growth, especially where the Customer Acquisition Cost (CAC) is more than the revenue from the new customer.
Measure What Matters - The Art of Constant Improvement
Metrics only matter if they can help you improve your performance. Everything else is just vanity metrics.