The Customer Conundrum
The customer is king, but how do you know when you have a customer? It is when they sign up? When they start a trial? or when they start using the product? what about freemium users? Are user the same as customers?
The customer is king, but how do you know when you have a customer? It is when they sign up? When they start a trial? or when they start using the product? what about freemium users? Are user the same as customers?
In the SaaS world the most feared word is "Churn". It sounds innocuous enough but it represents rejection and defeat. The question is why did your customer churn and how can you stop it?