Crazy about metrics, at least 97.34% of the time
Not all customers are equal and the best customer have a high customer lifetime value (LTV). Being able to calculate your LTV helps you to ensure your business model is sustainable.
The customer is king, but how do you know when you have a customer? It is when they sign up? When they start a trial? or when they start using the product? what about freemium users? Are user the same as customers?
SaaS provides a huge range of applications at a low cost but it needs to ensure that the customer does not churn before the on-boarding costs are recouped.
Metrics only matter if they can help you improve your performance. Everything else is just vanity metrics.
